Microsoft's counter offensive finally has a name
Gears of War sneaks ahead PS3 launch
Microsoft’s Richard Teversham has been sticking to the corporate line of attacking the PlayStation 3's price and pointing out the XBOX 360's clear price advantage and head start in the market. Teversham also noted that Microsoft had a few surprises in store to counter the mighty blow that will likely be thrown by the PS3. And to give a name to that counter offensive, it is Gears of War.
Microsoft confirmed that Epic Games' Gears of War will launch on November 12 in the United States; 5 days ahead of the PS3's November 17 launch. With Halo 3 still about eight months away, Gears of War is the best chance Microsoft has to keep the Xbox 360 afloat. And according to GamesIndustry.biz:
The company declined to state the obvious about the launch timing - preferring instead to remind us how many trade-show awards the game has picked up so far - but it's made no secret in the past of its desire to upset Sony's launch plans… Whether it's still "perfect" - as Gates envisioned the clash of Sony's next-gen console and Halo 3 - remains to be seen, but hype is certainly on Gears' side, and the game's likely to shift huge quantities amongst the Xbox 360 hardcore.
Microsoft’s Richard Teversham has been sticking to the corporate line of attacking the PlayStation 3's price and pointing out the XBOX 360's clear price advantage and head start in the market. Teversham also noted that Microsoft had a few surprises in store to counter the mighty blow that will likely be thrown by the PS3. And to give a name to that counter offensive, it is Gears of War.Microsoft confirmed that Epic Games' Gears of War will launch on November 12 in the United States; 5 days ahead of the PS3's November 17 launch. With Halo 3 still about eight months away, Gears of War is the best chance Microsoft has to keep the Xbox 360 afloat. And according to GamesIndustry.biz:
The company declined to state the obvious about the launch timing - preferring instead to remind us how many trade-show awards the game has picked up so far - but it's made no secret in the past of its desire to upset Sony's launch plans… Whether it's still "perfect" - as Gates envisioned the clash of Sony's next-gen console and Halo 3 - remains to be seen, but hype is certainly on Gears' side, and the game's likely to shift huge quantities amongst the Xbox 360 hardcore.
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